Josephine, initially engaged in individual art projects, transitioned to selling unique, painted second-hand clothes with Til at a festival stand, sparking the concept of Joseph Atelier. They evolved their approach to offer limited-edition clothing, maintaining each piece's uniqueness, with the collaboration of a partner for printing designs on hoodies, sweaters, and t-shirts. Family involvement was crucial, with their parents helping in creating handmade bags and assisting in operations, emphasizing the role of love and family in the business. The team grew over time, with Lea joining in 2020 to bring everyone together and enhance collaboration through a photo shoot, followed by Thorben in 2022, and further expansion with community members in 2022 and 2023. Joseph Atelier's journey from small art projects to a team-driven brand highlights innovation, family support, and community engagement in their success.